2006 China Search Engine Survey Report
Considered the most comprehensive and authoritative survey of the Chinese Search Market, this report is compiled from extensive research in the major markets of Beijing, Shanghai, and Guangzhou. Completed in September 2006 it provides more than 60 pages of detailed information on:
- Market share between Baidu, Google and other search engines.
- Demographic differences between users of Baidu, Google, and other search engines.
- Usage patterns of Chinese search users.
Conducted by the same senior analyst that led the China Internet Network Information Center's 2005 China Online Search Market Survey Report, the current report is a valuable resource for investors, online marketers, business development managers, researchers and search engine specialists.
Key Findings:
- Baidu Increasing Its Dominance Baidu has gained more than 13% additional market share, raising its totals in Beijing, Shanghai, and Guangzhou to 64.5%, 58.0%, and 60.7%, respectively.
- Google Losing Major Ground Google has lost market share in each of the major cities surveyed, dropping its total over 10% to between 20-23%.
- Baidu Acquiring Core Google Users While Baidu trailed Google last year by 18% in the college-graduate demographic, this year it leads by 13%. This more educated, affluent user segment is particularly attractive to advertisers.
- Yahoo! China Making Headway in Beijing In Beijing, the only search engine other than Baidu to gain market share was Yahoo! China. Despite the increasingly poor performance of its 3721 site/tool bar, Yahoo! China enjoyed a 1.7-point gain for a total of 5.4% of the market. Sohu, Sina, and others all saw their respective shares decline.
- Users Rate Google More Favorably on Relevance and Tech Innovation. In a comparison between Baidu and Google, users continued to rate Google more favorably on search result relevance, technological innovation, and corporate image.
10% DISCOUNT FOR ADVANCED ORDERS
This report is not due for release until October 15. However, as Marbridge Consulting is providing the English language version of this report for China IntelliConsulting, we are able to offer:
- a 10% discount off the purchase price
- a FREE report summary IMMEDIATELY on purchase - prior to the official release date.
To obtain a copy of this report enter your details below and we will contact you within one business day with pricing and ordering information.
For more detailed inquires, you can also contact us via email at salesteam@marbridgeconsulting.com.
