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SARFT Loosens Policy on Jointly Produced Programming

China Youth Daily, 11/08/07

Speaking at the 2007 Cross-Straits Urban Creativity Summit, Deputy Director of the State Administration of Radio, Film and Television (SARFT) Tian Jin announced that from January 1 the broadcast, distribution and exhibition of TV shows jointly-produced by Taiwanese and mainland firms and mainland-only productions will be handled identically, subject to approval by mainland authorities.

Also, approval of shows featuring Taiwanese actors will no longer be handled by SARFT directly, but by provincial broadcasting authorities.

This means cross-straits products may now be shown at peak viewing times.

Tian also indicated that Taiwanese TV and film workers are to be encouraged to take part in productions on the mainland, and to sell productions internationally.

LENS: This new policy brings significant benefits to both mainland and Taiwanese industry players. For mainland TV production companies, it will greatly shorten the lead time needed for obtaining a joint-production permit and permission for inviting Taiwanese actor/actress. For the Taiwanese TV industry, it gives freer access for both Taiwanese actors and directors to the mainland market. Joint-productions will also be able to enjoy national treatment in both distribution and broadcasting, making them more competitive in the mainland market.

Keywords: SARFT State Administration of Radio Film and Television policy regulation programming Taiwan cross-straits

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