Video content and advertising management products and service provider Ads It! Media today announced it has secured a joint first-round investment from Intel, Baidu (Nasdaq: BIDU), and US private equity firm ChinaRock-Farrallon Capital. Ads It! did not reveal the amount of the investment, but explained the funds would be used primarily for market expansion.
The investment follows two-plus months after the joint launch of video advertising service "Baidu TV" by Ads It! and Baidu in September.
Ads It! has a current work force of approximately 70 people.