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Lenovo to Launch USD 200 PC in China

SinaTech, 12/05/07

Yesterday William J. Amelio, President and CEO of the Lenovo Group, revealed that the company will launch its USD 200-computer first in the Chinese market, and, if the response is good, then in the Indian market, but did not give any details as to when.

Lenovo had previously launched its RMB 2,999 "Yuanmeng" computer domestically, after which another manufacturer introduced a RMB 1,999 computer, but in most cases there were no products in stock and there was virtually no market response. Lenovo's USD 200-dollar computers may help the company make some advances in the rural market and the young student market.

Keywords: Lenovo 0992.HK computer low-cost computer PC India strategy rural youth hardware

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