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Lenovo Withdraws from Digital Camera Industry

Beijing Daily, 12/16/07

At yesterday's 2008 China Digital Camera Industry Development Forum, an industry source revealed that computer manufacturer Lenovo has quietly decided to make its exit from the digital camera market. A visit to Lenovo's official website revealed that the links to the digital camera product category had been completely removed.

The Lenovo Group first entered the digital camera market in April 2002, but the domestic digital camera market began to dwindle beginning in 2004. An industry source believes that the clustering of domestic brands in the mid- to low-range market directly affected profits for domestic companies. In addition, as foreign brands such as Sony and Olympus began expanding from their original positions in the high-end market into the mid- to low-end market, domestic brands saw their "turf" grow even smaller. At present all China's local brands, except Aigo, have left the market.

Keywords: China Digital Camera Industry Development Forum Lenovo digital camera Sony Olympus Aigo withdraw hardware


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