The Beijing News, 1/07/08
China Unicom (NYSE: CHU; 0762.HK; 600050.SH) has announced the first service allowing mobile phone users to download entire songs. The service requires a BREW-platform application to be installed on the user's phone, and songs cost on average RMB 3 each. According to one manufacturer the new service presents no technical difficulties, and China Mobile (NYSE: CHL; 0941.HK) is also testing its own equivalent offering.
LENS: Unicom has been operating this service as a trial since June (see Unicom Launches Music Download Platform Trial," MW 7/06/07 issue).