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Unicom Launches Full-Song Download Service

The Beijing News, 1/07/08

China Unicom (NYSE: CHU; 0762.HK; 600050.SH) has announced the first service allowing mobile phone users to download entire songs. The service requires a BREW-platform application to be installed on the user's phone, and songs cost on average RMB 3 each. According to one manufacturer the new service presents no technical difficulties, and China Mobile (NYSE: CHL; 0941.HK) is also testing its own equivalent offering.

LENS: Unicom has been operating this service as a trial since June (see Unicom Launches Music Download Platform Trial," MW 7/06/07 issue).

Keywords: China Unicom CHU 0762.HK 600050.SH mobile music MP3 BREW WVAS pricing China Mobile CHL 0941.HK wireless

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