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CCID: In-Vehicle TV Advertising Market Reaches RMB 4 bln
China Business News, 1/16/08
According to a new CCID report, China's in-vehicle TV ad market totaled approximately RMB 4 bln in 2007, up from roughly RMB 2 bln in 2006, and is estimated to reach RMB 10 bln in 2010.
Although Towona, Bus Online, and VisionChina (Nasdaq: VISN) are China's top 3 national in-vehicle display operators, according to a China Business News survey, in large cities such as Beijing, Shanghai, and Changsha, subsidiaries of local media groups have the greatest coverage.
Keywords: in-vehicle display, mobile TV, Towona, Bus Online, VisionChina, VISN, out-of-home display, statistics, market size, Beijing, Shanghai, Changsha, television
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