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China Mobile to Launch Commercial Mobile TV Trials

Fortune Times, 2/22/08

According to a well-informed source, China Mobile (NYSE: CHL; 0941.HK) will finalize its plans for commercial mobile network-based television within this month, and begin commercial trials in cities across the country.

China Mobile will pursue a dual strategy in 2008 of developing network-based mobile television and self-produced products while actively expanding the scope of its cooperation with broadcasters and developing jointly produced products.

According to the source, China Mobile will focus on GoTone and M-Zone subscribers as potential users. Once the company's commercial strategy is complete, users will be able to log onto China Mobile's Monternet or dial 10086 to subscribe to mobile television services.

Keywords: mobile phone TV WVAS 0941.HK China Mobile CHL GoTone M-Zone mobile TV Monternet strategy television wireless

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