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Mixi Seeks Local Partner for China Market Entry

Netease Tech, 4/01/08

A spokesperson for leading Japanese online social networking service Mixi said that Mixi was currently in the process of searching for local Chinese operators and staff with the goal of entering the Chinese market as soon as possible. At the same time, Mixi is also engaged in secret discussions with a number of local Chinese SNS sites, with the hopes of entering the Chinese market through a partnership arrangement. It has already been in discussion with several sites, including mobile social networking service TX.com, for several months, and may ultimately purchase a stake in TX.com for USD 20 mln. The source said that the two companies would cooperate primarily on a multiform wireless internet advertising model.

Keywords: strategy TX.com.cn M&A wireless Internet market entry Mixi SNS

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