Online Game Card Distributors Negotiate Merger

DoNews, 4/08/08

Internet cafe marketing platform New Broadband Alliance Digital engaged in secret acquisition talks last week with online game card retailer ChinaSUP.

NBAD subsidiary GotoGame constitutes more than 1000 retail agents and 300,000 affiliated internet cafes, and sells cards representing more than 98.5% of all games domestically, with monthly transactions of more than RMB 100 mln. ChinaSUP operates its own SUP platform ('game card super support platform'), providing a comprehensive solution for resolving demand and supply issues for internet game channels. Reportedly ChinaSUP sees more than RMB 8 mln in monthly transactions.

Keywords: New Broadband Alliance Digital M&A ChinaSUP GotoGame online gaming game card Internet Internet cafe retail

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