ZTE to Invest RMB 100 mln in Handset Brand Promotion
China Business News, 5/08/08
Wang Yong, GM of brand management at Chinese telecom equipment and handset vendor ZTE's (0763.HK; 000063.SZ) handset department has said that the company is to spend up to RMB 100 mln on marketing of high-end mobiles this year, with the aim of presenting ZTE as the leading 3G brand.
ZTE is adopting a four+one approach to the handset sector: The 'four' refers to four mobile phone strands: general models made to order for operators and sold at low prices; stylish phones sold via traditional retail channels; feature phones including GPS, TV and industry specific models; and high-end models which will both be custom made for operators and also sold under ZTE's own brand. '+one' is promotion of uptake of 3G mobile handsets.
Keywords: mobile phone TV 000063.SZ 0763.HK 3G GPS marketing mobile phone ZTE wireless
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