Google to Promote Adsense to China's SMEs

China Securities Journal, 5/14/08

Google China announced its Google Adsense product, targeted at SMEs, yesterday. New Google global VP Liu Yun says that the company will enter the competitive SME market, holding marketing conventions in five cities this year to explain the benefits of its advertising products for SMEs and emphasize Google's ability, as a multinational, to provide a global platform to help SMEs sell their products abroad.

The newly introduced Google AdWords advertising solution covers four channels: Google's own search platform, other Google services (including Gmail and local products), Google's content partners, and Google search partners (including Sina, Tencent, and iFeng).

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