Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Top Chinese Health Media Firms to Merge

China Business News, 5/21/08

An inside source at out-of-home display media firm Health Media has revealed that the company plans to initiate a strategic merger with China's #3 health media company, Kangshi Media. Health Media CEO Fu Xinhua revealed that during Q1 of this year, the company acquired 8 related companies, including 3 national hospital LCD display operators and 5 local operators, increasing its coverage by more than 4000 LCD terminals to a current total of nearly 20,000 screens. The USD 60 mln merger will be used to increase individual screen coverage density in third-tier and higher hospitals, with an additional 25 screens per hospital to be installed. The company intends to list overseas in H1 2009.

Keywords: healthcare advertising Kangshi Media M&A Fu Xinhua Health Media LCD out-of-home display television

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports