Marbridge Consulting, 6/03/08
The Music Copyright Society of China (MCSC) in cooperation with the China Audio-Video Copyright Association (CAVCA), the International Federation of the Phonographic Industry (IFPI), and an alliance of local and international record labels, music publishing companies and other interested parties have issued a statement calling on all major corporations and advertisers to avoid providing either direct or indirect support to music pirates.
Specifically the statement mentions the role of search engines in facilitating piracy, and calls for companies to avoid supporting and advertising on search engines that provide easy, unauthorized access to copyrighted music. It states that all companies with intellectual property to protect need to take a stand to increase respect for copyright.
The statement is as an escalation of the music industry's battle against Chinese search engine Baidu (Nasdaq: BIDU), who has continually refused to cooperate in removing links to infringing content from its popular music search product. In addition to various legal measures currently underway against Baidu, this move is aimed to put pressure on the company by influencing its sources of revenue.
This is the first time that publishing and recording rights holders, as well as the major music labels, have publicly come together to combat music piracy in China. Signatories to the statement, who cover 80% of the Chinese music market, and a significant portion of the international music market, have pledged to take more pro-active measures against Baidu, and music piracy.
Signatories to the statement include the MCSC, CAVCA, IFPI, Universal Music, Universal Music Publishing, Warner-Chappell Music (Publishing), EMI Music Publishing, Sony BMG, Warner Music, Taihe Rye Music, R2G, Linfair Music, Linfair Music Publishing, Seed Music, Zhu Shu Fang Music and Yue Lin Music.
Keywords: China Audio-Video Copyright Association record label Linfair Music Linfair Music Publishing Seed Music Zhu Shu Fang Music Yue Lin Music Warner-Chappell Music Universal Music advertising alliance Baidu BIDU copyright EMI IFPI Internet music Music Copyright Society of China piracy R2G Sony BMG Taihe Rye Warner