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Baidu Partners with NBA

CCID, 6/12/08

Chinese search engine Baidu (Nasdaq: BIDU) has teamed up with the NBA to run the "NBA Trivia Team Grand Final" promotion. By editing articles on Baidu's "Baidupedia" and sharing their knowledge, Internet users will have the opportunity to win special NBA prizes.

A spokesperson for Baidu explained that the promotion would run between June 6 and June 20, and to take part, users could visit the competition's official website, http://www.baidu.com/search/baike/zhuti-nbatuansai, and join a team of their choice. Within the first 5 days, over 1,000 new articles had been created by participants.

Keywords: alliance marketing Baidu Baidupedia BIDU Internet NBA

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