Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Baidu Partners with NBA

CCID, 6/12/08

Chinese search engine Baidu (Nasdaq: BIDU) has teamed up with the NBA to run the "NBA Trivia Team Grand Final" promotion. By editing articles on Baidu's "Baidupedia" and sharing their knowledge, Internet users will have the opportunity to win special NBA prizes.

A spokesperson for Baidu explained that the promotion would run between June 6 and June 20, and to take part, users could visit the competition's official website,, and join a team of their choice. Within the first 5 days, over 1,000 new articles had been created by participants.

Keywords: alliance marketing Baidu Baidupedia BIDU Internet NBA


Please note, all fields are required.
None of your personal information will be shared with third parties.


Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports