Changhong (600839.SH) yesterday announced the launch of its first digital satellite television. Purchasers need not purchase a separate set-top box, and need only pay around RMB 100 on purchase to receive a 0.5 meter antenna capable of receiving digital television programming directly from Chinasat-9.
Liu Xiwen, director of the digital television department at the Beijing Gehua CATV Network (600037.SH), believes that - in line with related national regulations - urban residents will not be able to purchase antennas capable of receiving Chinasat-9 signals independently, as these antennas will be available only in remote rural areas. Chen Ning, the deputy general manager of Changhong's multimedia division, said that the new television is permitted by national regulations, and stated that it will be sold at regional sales outlets. The new television is not currently available at large chain stores in Beijing, Shanghai and other major cities. Changhong will participate in special "government procurement" processes to sell these sets.