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Sohu, CCTV Partner for Olympic Games

Sohu IT, 6/15/08

Chinese online portal Sohu (Nasdaq: SOHU) has announced a strategic partnership with, the official Internet and mobile platform of the 2008 Olympics, licensing the rights to broadcast Olympic events online. Sohu is currently the only commercial Internet portal with the rights to broadcast the Olympics online, and will provide live and video-on-demand (VOD) broadcasts of sporting events, as well as the opening and closing ceremonies.

Sohu will have a team of over 700 people working on Olympic reporting.

Editor's Note: For more background on this topic, please see "PPStream, CCTV Partner on Olympic Broadcasting" MD 6/05/08 and " to Form Olympic Reporting Alliance" MD 6/02/08 issues.

Keywords: VAS 2008 CCTV Internet Olympics portal Sohu VOD online video


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