<- July 10, 2008 ->

Update: Focus and Dentsu JV

Sohu IT, 7/10/08

A source has revealed that the joint venture formed between Japanese advertising firm Dentsu and Focus Media (Nasdaq: FMCN) will be officially established in August, and that employees of the new JV will come mainly from Dentsu's interactive division.

Dentsu will reportedly integrate into the JV its primary Chinese operations, including its Beijing and Shanghai subsidiaries. Focus, too, will integrate its six advertising companies, including Allyes and Young & Demon (Jiahua Hengxun). Dentsu and Focus will share technology and databases in an effort to increase the efficacy of their use of media resources.

Editor's Note: For more background on this topic, please see "Focus Media, Dentsu Form Online Ad Venture", MD 1/22/08 issue.

Keywords: Allyes, Young & Demon, Internet, advertising, Dentsu, FMCN, Focus Media, JV, television, online advertising, out-of-home display

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