Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Baidu Q2 Income Up 87%

Baidu Press Release, 7/24/08

Chinese online search company Baidu (Nasdaq: BIDU) has announced its unaudited financial results for Q2 2008, with net revenues reaching RMB 802.6 mln (USD 117 mln), up 100% year-on-year and 40% quarter-on-quarter.

Net income for the quarter came to RMB 265 mln (USD 38.6 mln), up 86.7% YoY and 80.8% QoQ.

Online marketing revenues for the second quarter were RMB 802.2 mln (USD 117.0 mln), representing a 100.2% increase from the second quarter of 2007.

The number of active online marketing customers during Q2 2008 grew to over 181,000, up 12.4% QoQ and 41.4% YoY. Revenue per active online marketing customer for the second quarter increased to approximately RMB 4,400 (USD 641), a sequential increase of 22.2% and an increase of 41.9% from the corresponding period in 2007.

Traffic acquisition costs (TAC) as a component of cost of revenues were RMB 101.7 mln (USD 14.8 mln), representing 12.7% of total revenues, compared to 11.2 % in the corresponding period in 2007.

The company estimates Q3 2008 revenues to range from RMB 905 mln (USD 132 mln) to RMB 935 mln (USD 136 mln), representing an 82 % to 88 % increase from the corresponding period in 2007 and a 13 % to 16% increase from the second quarter of 2008.

Keywords: fiscal report online advertising Baidu BIDU Internet online search Q2 2008


Please note, all fields are required.
None of your personal information will be shared with third parties.


Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports