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DMG, Nielsen Track Subway TV Ratings

Xinhua-PRNewswire, 7/31/08

Public transport digital media network operator Digital Media Group (DMG) has partnered with media research firm ACNielsen, to announce the results of a ratings survey for TV shown on Shanghai';s subways. The survey was conducted over a period of 2 weeks in June and covered the 4 Shanghai subway lines where DMG operates multimedia displays. Ratings during peak hours reached 16% and 10% respectively for the morning (7am-9am), and evening (5pm-7pm). DMG';s subway network allows it to reach approximately 3 mln passengers in Shanghai.

Keywords: ACNielsen out-of-home display in-vehicle display video advertising Digital Media Group ratings Shanghai subway television


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