Skyworth Mobile Announces Handset Development Strategy

Economic Times, 9/05/08

At a recent national conference for core sales partners, Le Yesheng, chairman of handset manufacturer Skyworth Mobile, revealed that the company will target the market for handsets capable of playing films, along with those capable of displaying high-definition digital CMMB television. It will also cooperate with top-performing resellers through a variety of means, including mutual injections of capital.

Skyworth Mobile has already set up its own sales center outside of China. The center is intended to strengthen the company's competitiveness abroad, and focuses on overseas sales of domestically produced handsets.

Editor's Note: Skyworth Digital sold an 80% stake in Skyworth Mobile in June. For more background on the sale, please see "Skyworth Digital Sells 80% Stake in Skyworth Mobile", MD 7/25/08 issue.

Keywords: CMMB Le Yesheng sales Skyworth Mobile strategy television wireless HD mobile phone mobile phone TV mobile phone vendor reseller

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