Marbridge Daily

<- September 11, 2008 ->

Baidu Sued for Click Fraud

Netease, 9/11/08

Lawyer Huang Weiling of the Guangdong-based law firm of Guohui has brought suit against Chinese online search firm Baidu (Nasdaq: BIDU) for fraudulent practices. Huang alleges that after signing up for Baidu's "competitive search ranking" services in September 2005, he began to suspect that Baidu provided misleading click-through information. He purchased a click-through monitoring application which produced results differing sharply from Baidu's.

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