Tiansheng Changes Football Broadcast Strategy
China Business News, 9/23/08
Tiansheng Media CEO Song Zheng revealed that the company has made adjustments to its strategy for the live broadcast of this year's English Premier League event.
Tiansheng has signed agreements with television manufacturers including Changhong (600839.SH) and Skyworth (0751.HK) for package deals allowing users who buy television sets to receive the European Football channel.
The company has also partnered with set-top box manufacturers Changhong, Skyworth, and DVN to provide the English Premier League directly through STB channels, and has conducted tests in Jinan and Guangdong after which sales of the English Premier League competition coverage increased tenfold. Tiansheng plans to expand the service to more than 40 cities nationwide before the competition begins.
In the area of internet coverage, Tiansheng has partnered with China Netcom (NYSE: CN; 0906.HK) and China Telecom (NYSE: CHA; 0728.HK) to bundle access with broadband subscriptions, and has abandoned its partnerships with online portals.
Editor's Note: For more background on Tiansheng's previous partnerships with Intenet and WAP portals, please see "Sina, Tencent License Tiansheng's Football Content", MD 8/09/07 issue, and "3G.cn Wins Rights for Wireless Broadcast of English Premier League," MD 8/08/07 issue.
Keywords: Song Zheng 0728.HK 0751.HK 0906.HK 3G.cn 600839.SH broadband CHA Changhong China Netcom China Telecom CN DVN English Premier League European Football football Guangdong Internet Jinan set-top box Skyworth strategy television Tiansheng Media bundling
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