Sina Tech, 1/22/09
CR-Nielsen, a joint-venture between ratings firm Nielsen, and its Chinese partner ChinaRank, has issued a report providing an overview of the Chinese Internet advertising market in 2008. The report shows that in 2008, the Chinese Internet advertising market was worth a total of RMB 13.2 bln, up 41.1% YoY. The industry with the biggest spend in online advertising was the automobile industry, accounting for RMB 2.2 bln worth of advertising, or 17.3% of the total market. This was followed in second and third place by IT products and fashion products with 13.6% (RMB 1.7 bln) and 11.4% (RMB 1.5 bln) market share respectively, and then fast moving consumer goods (RMB 1.3 bln) and financial products (RMB 900 mln). The industries with the largest increases in advertising were online friend-finding services (1,866.0%), recruitment (301.7%) and home renovations (298.9%). Conversely, those industries with the largest drop in advertising spending were wholesalers, auctions/classifieds, and energy/raw materials, with drops of 57.1%, 46.7% and 14.2% respectively.