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China Telecom Launches Rural Handset Promotion

The Beijing News, 2/09/09

China Telecom (NYSE: CHA; 0728.HK) announced last weekend it had received approval to sell subsidized consumer electronics in rural areas throughout China's 31 mainland provinces, as part of a nationwide government program. Furthermore it has launched a CDMA handset promotional package allowing rural users to receive discounts and rebates for fixed-line, broadband and mobile phone credit, in addition to the 13% government subsidy they receive on the handset purchase price.

Keywords: fixed-line 0728.HK broadband CDMA CHA China Telecom government subsidy mobile phone package rural wireless marketing

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