Marbridge Daily

<- February 23, 2009 ->

Youku to Simulcast Chinese TV Show

Bianews, 2/23/09

Chinese online video-sharing site Youku announced that it has received the first simultaneous broadcast rights to the TV series "My Chief, My Regiment," which will be broadcast on satellite networks in Beijing, Shanghai, Jiangsu, and Yunnan in early March.

Wei Ming, Youku's vice president of operations, says that following its purchase of the rights to the show, Youku will package, promote, and broadcast the show online. The site has already opened a new dedicated channel for the show, and will add interviews to the site and also hold offline premiere activities.

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