Baidu to Share MP3 Ad Revenues with Copyright Holders
Xinhuanet, 5/04/09
Baidu (Nasdaq: BIDU) chairman and CEO Robin Li said in Changsha recently that the search company will test an operating model based on sharing ad revenue in an attempt to resolve copyright issues pertaining to its MP3 search functionality. Baidu will split ad revenue earned from media with the individual and corporate copyright holders, while still allowing consumers free access to the copyrighted products or content.
Li said Baidu was currently experimenting with the model and that some companies had already signed partnership agreements with Baidu based on shared ad revenues, but did not reveal any further details.
Keywords: Baidu BIDU copyright Internet MP3 Robin Li online search
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