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DCCI Establishes Online Ad Monitoring System

Sohu IT, 5/11/09

The Data Center of the Chinese Internet (DCCI) has announced that it will partner with Shanghai-based AdSame Networks Technology to roll out its new "DCCI Admeasure" online advertising tracking and monitoring system. The system will provide a follow-up tracking and analysis system for advertisements once they have been placed, including real-time 3D monitoring and warnings for ad placements, post-placement follow-up tracking and evaluation, and analysis of large long-term ad result data sets for purposes of campaign planning.

In early 2009, DCCI rolled out a third-party ad performance evaluation service.

Keywords: AdSame Admeasure DCCI Internet online advertising third-party monitoring

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