China 4A Urges Members to Support Anti-Piracy Alliance

Beijing Business Today, 9/18/09

Lv Wensheng, chairman of Chinese online video platform Joy.cn, said yesterday that the Association of Accredited Advertising Agencies of China (China 4A) sent a letter to its 41 members on the same day the "China Internet Video Anti-Piracy Alliance" was launched, urging members to be "vigilant" when purchasing online video ad time, and to support the new alliance. China 4A members include nearly every major ad firm in China, responsible for 80% of China's total advertising circulation.

Editor's Note: For more background information on this topic, please see "Online Video Copyright Union Established; Youku to Be Sued" MD 9/15/09 issue.

Keywords: Internet online video Joy.cn Lv Wensheng China Internet Video Anti-Piracy Alliance video advertising online advertising

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