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Baidu to Make Full Transition to Phoenix Nest on December 1

CCID, 10/27/09

Chinese search company Baidu (Nasdaq: BIDU) announced today that it will fully transition to its "Phoenix Nest" search advertising platform as its sole search advertising product for management of all search advertising positions on December 1.

Since the system went online on April 20, more than 70% of Baidu's search advertising clients have switched from the "classic" advertising system to Phoenix Nest.

Keywords: online advertising Internet Phoenix Nest Baidu BIDU online search

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