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China Unicom UniStore to Begin Internal Tests

Netease Tech, 1/06/10

While China Unicom (NYSE: CHU; 0762.HK; 600050.SH) subsidiary Shanghai Unicom was constructing a prototype app store, in October 2009 Heilongjiang Unicom also established an app store working group made up of platform construction, product R&D, channel development, and market operations personnel. Both regions' prototype app store projects are nearing completion, and may well enter internal testing under the parent company by the end of the month.

The China Unicom app store will initially offer free downloads, and then transition to a paid download model for some applications at a later stage. Revenue share arrangements have not yet been revealed, but Unicom has not ruled out the possibility of adopting a similar model to other existing app stores.

Editor's Note: As the China Unicom application store enters this critical testing period, informed sources have revealed that the store's English name will be 'UniStore,' rather than the previously reported 'WO Store.' For more background on this topic, please see "China Unicom Confirms Development of App Store" MD 9/09/09 issue.

Keywords: Heilongjiang Unicom Shanghai Unicom China Unicom wireless app store 0762.HK 600050.SH CHU Wo Store UniStore

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