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CNNIC: China Has 384 Mln Internet Users

CNNIC, 1/15/10

The China Internet Network Information Center (CNNIC) today released its 25th report on the development of the Internet in China. As of December 30, China had over 384 mln Internet users with a penetration rate of 28.9%, increasing by 86 mln users, or 28.9%, compared to the end of 2008. Broadband users in China reached 346 mln, up 76 mln YoY.

There were 106.8 mln Internet users from rural areas in H1 2009, representing 27.8% of total internet users, increasing by 26.3% YoY.

China had 16.82 mln registered domain names, including 13.46 mln in the .CN top-level domain.

Usage of handsets and notebooks to access the Internet is on the rise, with the percentage of users accessing the Internet via handset growing by 98.3% (from 118 mln users in 2008 to 233 mln in 2009, comprising 39.5% of Internet users in 2008 and 60.8% in 2009, respectively), and that accessing via notebook growing by 42.4% (from 83 mln users in 2008 to 118 mln in 2009, comprising 27.8% of Internet users in 2008 and 30.7% in 2009, respectively), while the percentage of users accessing via desktop PC rose only 5.8% (from 266 mln users in 2008 to 282 mln in 2009, comprising 89.4% of Internet users in 2008 to 73.4% in 2009).

Regarding location from which Internet users accessed the Internet, 83.2% accessed from home, 35.1% from Internet cafes, and 30.2% from work.

Online music was used by 83.5% of Internet users, making it the most commonly used Internet service in China. Search engines had a penetration rate of 73.3% among users, up 5.3 percentage points from 2008. China had 280 mln search engine users as of the end of 2009, up 38.6% YoY. Online news had a penetration rate of 80.1%, with 307.69 mln users, up 31.5% YoY. Instant messaging users grew by 48.22 mln to reach 270 mln, up 21.6% YoY. Blog users reached 221 mln, up 59.4 mln YoY and a penetration rate of 57.7%, up 3.4 percentage points compared to 2008. SNS users reached 176 mln, achieving a penetration rate of 45.8%. China had 265 mln online gamers at the end of 2009, up 41.5% YoY. The number of online literature users reached 162 mln, accounting for 42.3% of all Internet users. Online video users reached 240 mln, up 38.44 mln from the end of 2008, with a penetration rate of 62.6%, dropping 5.1 percentage points. E-commerce users reached 108 mln, up 45.9% YoY, with a penetration rate of 28.1%. Online travel booking services had a penetration rate of 7.9% with 30.24 mln users, up 77.9% YoY. E-payment penetration rates reached 24.5% with 94.06 mln users, up 80.9% YoY making e-payment the fastest growing online service. Online stock trading services recorded 56.78 mln users, up 67% YoY and accounting for 14% of all Internet users.

The number of mobile Internet users increased by 120 mln to reach 233 mln, accounting for 60.8% of total Internet users. Mobile phone was the only means of access to the Internet for 30.7 mln users, accounting for 8% of all Internet users.

Currently 77.8% of mobile internet users use their phone's online chat features, chat ranking as the number-one most used feature. 75.4% of mobile internet users use their phones for reading. 55.2% of users used their phones for search, and 50.4% listened to music online or downloaded music to their phones. 22.8% of users used mobile SNS feature, 19.3% of mobile internet users played online games, 18.4% of users used mobile internet for e-mail service, and 16.5% used mobile internet to watch TV.

Chinese Internet users spend an average of 18.7 hours per week online.

Internet users were defined as those ages 6 and up who used the Internet in the past 6 months.

Keywords: statistics e-commerce Internet broadband penetration online video online travel online literature e-payment online music instant messaging CNNIC SNS Internet users mobile Internet blogging online search online information service broadband subscribers market size

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