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Rumor: Disney, Google to Invest in Bus Online
Sina Tech, 2/09/10
Foreign media are quoting an informed source as saying that a consortium led by the Walt Disney Company is in talks with Shanghai-based mobile marketer Bus Online over a plan to purchase 30% to 40% of the company for more than USD 100 mln.
The purchase would give Disney an all-new sales platform. The source revealed that Google is also participating in the consortium as a minor investor. The consortium would make its investment by purchasing both shares of Bus Online's existing stock and newly issued stock. The source stressed that the consortium has yet to reach any agreement with Bus Online, adding that senior Disney management will visit Beijing to initiate advance communications about the plan with Chinese securities authorities.
Keywords: foreign investment, out-of-home display, in-vehicle display, Disney, television, Bus Online, Google
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