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Rumor: Youku Acquires Domain For Video Search

DoNews, 3/02/10

A source working for a domain registrar has revealed that Chinese video website Youku has purchased the domain Soku.com from a domain squatter, for possible use in new services. The WHOIS information for the domain shows that it has been transferred to Youku's nameservers.

Youku reportedly purchased the domain name from a Chinese domain squatter for an unspecified amount. Based on the similarity of the pronunciation for 'Soku' to the Chinese word for "search," the source speculated that Youku could be preparing to launch a video search service.

Keywords: Internet video search Youku domain name online video

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