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Netease Launches Ad Union for Yinxiangpai

Netease Tech, 3/04/10

Chinese Internet firm Netease's (Nasdaq: NTES) custom-printed products e-commerce platform Yinxiangpai (yxp.163.com) has launched an advertising union (union.yxp.163.com), encouraging regular Internet users to promote Yinxiangpai products on their websites. The union is aimed at blog owners, online shop owners and group purchase organizers. These users can join by registering for the union on the Yinxiangpai website, to receive code to add a text or image ad for Yinxiangpai to their website. Union members will receive 10% of all monthly sales volume from traffic directed to Yinxiangpai by their website. Taobao shop owners will also receive promotional service fees for adding Yinxiangpai items to their virtual shelves.

Yinxiangpai currently offers customized products aimed at the childcare, romance and gaming markets. Since its founding in 2007, Yinxiangpai has created 9 major and 24 minor products, including photo printing, DIY greeting cards and calendars.

Keywords: Yinxiangpai online advertising revenue share Netease e-commerce Internet NTES

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