Marbridge Daily

<- March 31, 2010 ->

Gome Spends RMB 80 Mln on Expo Product Promotion

Netease Tech, 3/30/10

Chen Xiao, chairman and CEO of Chinese consumer electronics retailer Gome (0493.HK), has revealed that Gome has spent RMB 80 mln in promoting and marketing licensed World Expo products.

Gome has released the first batch of "Expo Appliances," all of which are marked with an anti-counterfeit World Expo Licensed Product sticker. A total of 409 products from 37 brands are included in the first batch, in all valued at RMB 2 bln. The products are available for purchase at Gome, Yongle, and Dazhong retailers.

Chen said that Gome plans to spend RMB 10 bln this year to purchase licensed Expo products.

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