Sina Tech, 6/03/10
Sina's (Nasdaq: SINA) microblogging service has formed a strategic product partnership with online video service platform provider CC Video (Bokecc.com) to feature a "Share on Sina Microblog" button for all content on CC Video's own video site (v.bokecc.com).
Established in 2005, CC Video provides video products and installation services for over 100,000 video websites. V.bokecc.com is CC Video's streaming video broadcast platform, having received an Online Audio-Visual Broadcasting License from China's State Administration of Radio, Film and Television (SARFT) in February 2010 and partnered with a number of television stations, copyright holders and popular websites to provide licensed as well as original user-generated content, along with local news, entertainment and variety show programming.
A representative for Sina Microblog said that the share button is the first step in the partnership, and continuing cooperation will further integrate the two companies' technology and products.