Marbridge Daily

<- January 07, 2011 ->

DCCI: China's 2010 Online Ad Market Reaches RMB 26 Bln

DCCI, 1/07/11

The Data Center of the China Internet (DCCI) has released its 2010-2011 China Internet Market Data Report, estimating that China's online advertising market reached RMB 25.7 bln in 2010, and will reach RMB 84.7 bln in 2014.


Year TV
Advertising
(RMB Bln)
Online
Advertising
(RMB Bln)
Print
Advertising
(RMB Bln)
2001 23.7 0.4 7.1
2002 30.6 0.6 11.1
2003 33.7 1.4 17.1
2004 38.6 2.5 19.3
2005 47.0 4.4 21.1
2006 54.8 6.6 26.2
2007 58.6 10.4 29.2
2008 62.6 17.0 32.4
2009 67.6 19.3 32.2
2010 75.7 25.7 36.5
2011e 87.2 34.4 39.5
2012e 100.0 46.1 42.4
2013e 114.4 62.7 45.8
2014e 130.9 84.7 49.1

 
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