Marbridge Daily

<- January 07, 2011 ->

China's 2010 Non-Search Online Ad Market Hits RMB 15 Bln

DCCI, 1/07/11

The Data Center of the China Internet (DCCI) has released its 2010-2011 China Internet Market Data Report, estimating that China's online advertising market (excluding online search advertising) reached RMB 14.8 bln in 2010, and will reach RMB 63.7 bln in 2015.

Year Market Size (RMB Bln) YoY Growth
2007 7.7 N/A
2008 11.9 54.9%
2009 12.3 3.5%
2010 14.8 20.4%
2011e 19.0 27.9%
2012e 24.9 31.2%
2013e 33.7 35.2%
2014e 46.6 38.6%
2015e 63.7 36.6%

 
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