AdSage Targets Mobile Ads in 2011

Tencent Tech, 1/12/11

Tang Chaohui, CEO of Chinese search engine marketing (SEM) service provider AdSage, said today that the company would make mobile internet advertising the main focus of its strategy in the future, adding that it has already transferred nearly a third of its employees to its mobile advertising platform MobiSage (officially launched in November) and its webmaster optimization platform (PubSage). In the same interview, Tang said that AdSage employs more than 300 people at present, and that the company has sufficient overall revenues to list domestically, which it plans to do within the next two years.

AdSage also has a market overseas, including partnerships with Google and Facebook, that accounts for 40% of its overall services. MobiSage will offer a 70:30 ad revenue split to application developers, Tang said, while its rivals offer a 60-40 split.

Keywords: Tang Chaohui revenue share Internet strategy wireless Google mobile advertising Facebook mobile Internet AdSage online advertising online search

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