Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Online Broadcast Licensing Fees Reach Up to RMB 300K

Beijing Morning Post, 1/13/11

At the 2011 Sohu World Marketing Summit in Beijing recently, Yu Tao, senior editor of Sohu's (Nasdaq: SOHU) Sohu Video, revealed that the "internet price" for a film or television series, if a video site wants exclusive first broadcast rights, is now between RMB 200,000 and 300,000 per episode - double what it was at this time last year.

LeTV (300104.SZ) COO Liu Hong said several days ago that the "internet price" for film and TV series now exceeds what it would be for a first-tier cable or satellite broadcaster, and that there is still plenty of room for prices to rise further.

Keywords: Sohu World Marketing Summit Liu Hong Internet LeTV Sohu Yu Tao online video broadcasting rights 300104.SZ

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports