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Tencent Microblog Reaches 100 Mln Registered Users

Tencent Tech, 2/05/11

Chinese internet company Tencent (0700.HK) has announced that as of February 5, Tencent Microblog had over 100 mln registered users. It has been just over 10 months since a revamped version of the site went online on April 1, 2010.

Tencent's previous microblogging platform, Taotao, first came online for open beta testing on August 13, 2007. On April 1, 2010, the site was re-branded as Tencent Microblog.

Editor's Note: In contrast to the registration process for Tencent's QZone SNS and blogging service, which requires only that the user log in using his existing QQ number, the registration process for Tencent Microblog requires slightly more effort, including selection of a username and nickname. This suggests a somewhat higher likelihood that Tencent Microblog registrants will become active users, but Tencent has not provided any statistics regarding what percentage of the 100 mln registered microbloggers it claims to have are, indeed, active users. As the registration process for Tencent Microblog does not require any real-name details, such as an ID card or phone number, there is also a possibility that some percentage of Tencent Microblog's registered users are simply spam bots. Tencent has also not confirmed whether the 100 mln registered user figure is dynamic, meaning that it corresponds to the total number of registrations minus the total number of account cancellations to date, or simply refers to the total number of registrations to date.

Keywords: Internet Tencent registered users 0700.HK microblogging

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