Marbridge Daily

<- February 12, 2011 ->

Shoe Retailer Belle Achieves 2010 E-Commerce Revenue of RMB 200 Mln

21st Century Business Herald, 2/12/11

Xie Yunli, general manager of e-commerce services for Chinese clothing distributor and retailer Belle International, recently revealed the company recorded over RMB 200 mln in online sales last year. The company's flagship e-commerce site achieved over RMB 100 mln in sales in 2010, while Taobao, Eachnet, Paipai and other third-party e-commerce platforms helped Belle International to draw in an additional RMB 100 mln in sales for the same year.

Belle International Group was founded in Shanghai in 1970. The company has over 10,000 franchise retail stores in mainland China, and owns the Belle, Tennmix, Tata, Staccato and Basto shoe brands. In 2008, the group established an e-commerce subsidiary in Shenzhen with USD 5 mln in registered capital.

Sun Hong, general manager of men's fashion website Masa Maso, has commented that, "Establishing an e-commerce site is very capital intensive. At minimum it requires a few million, on up to more than ten million RMB of investment."

Jerry Hu, GM responsible for new sales channels at Chinese apparel firm Septwolves has revealed that sales from Taobao and other third party e-commerce platforms account for less than 3% of total sales for the brand, adding "via our e-commerce site, and proper supply chain management, we hope to raise the e-commerce portion of our sales to 10-15% within 3 to 5 years." In November 2010, Septwolves built a cloud e-commerce platform in cooperation with IBM. The platform employs SaaS and an IBM-built website with Septwolves' Wuxi operations center coordinating operations and Septwolves handling inventory.

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