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Baidu Creates Incentive Fund for Open App Platform Developers

DoNews, 3/04/11

According to a statement posted on the home page of Chinese Internet firm Baidu's (Nasdaq: BIDU) open application platform (app.baidu.com), the company has officially launched an incentive fund for developers of Baidu applications. In the statement, Baidu said the incentive plan's aim is to encourage developer and supplier innovation.

Funding will be calculated and awarded based on the daily app usage on Baidu's search results pages. With participation open to all application developers, it's estimated that Baidu will eventually go on to invest several hundred million RMB in the campaign.

Keywords: Internet Baidu BIDU open platform

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