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Sina Finance Launches Credit Card Channel

Beijing Morning Post, 3/11/11

Chinese Internet portal Sina's (Nasdaq: SINA) finance channel recently unveiled a credit card sub-channel (finance.sina.com.cn/creditcard). The new channel defines its purpose as the provision of "practical credit card information" to users, and includes in its target user base both cardholders and non-cardholders interested in credit cards.

Sina's credit card channel already carries information on nearly 1,200 different credit cards offered by 15 mainland Chinese banks; other resources provided include information on promotional discounts, vendor discounts, membership point redemption and layaway purchasing.

Keywords: Internet portal credit card Sina

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