Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Rumor: Shanda CEO Explains Vision for Ku6

Netease Tech, 3/14/11

According to an industry insider, Chen Tianqiao, CEO of Chinese online media provider and online game operator Shanda Interactive (Nasdaq: SNDA), met with the senior management of online video subsidiary Ku6 (Nasdaq: KUTV) following the announcement of founder and now-former CEO Kevin Li's resignation to articulate his perspective on the online video industry and pledge Shanda's continued financial support.

Chen dismissed rumors that there was a schism between himself and Li as to whether Ku6 should focus on long-form content or news content or that the conflict played a part in Li's departure, and that instead it was part of a normal restructuring process.

Chen said that Ku6 must adapt to a changing external environment, meeting user needs with a differentiated product and focusing on user-generated content (UGC), arguing that user creativity and feedback will be a driving force in the future of online broadcasting. Chen called for Ku6 to transition from a company that "broadcasts its own point-of-view" to one that "broadcasts every user's point-of-view."

Editor's Note: For more background on this topic, please see "Rumor: Ku6 Management Divided Over Business Model" MD 3/11/11 issue.

Keywords: corporate restructuring Shanda Chen Tianqiao Kevin Li Internet online video Ku6 SNDA business model UGC KUTV HR

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports