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ETao Merges Taobao, Third-Party E-Tailer Results

Netease Tech, 4/01/11

Hangzhou-based C2C & B2C e-commerce site Taobao has once again redesigned its search platform ETao, this time eliminating the distinction between products on Taobao and other e-commerce sites. Taobao said it will continue to de-emphasize Taobao products on the search engine.

The previous edition of ETao displayed only four results from other e-commerce platforms, with the remaining results all from Taobao merchants. In contrast, the new version arranges results from all e-commerce sites according to brand, price and other facets, rather than dividing results between Taobao and non-Taobao merchants.

Keywords: e-commerce Taobao Internet B2C C2C Etao online search

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