Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Rumor: Chinese Directory Site Ad Prices Skyrocket

BiaNews, 4/18/11

According to an industry source, advertising rates for Mainland China directory sites are rising across the board, with rate cards for a number of websites seeing prices jump more than tenfold.

According to the source, advertising rates have risen this year for online directory sites including, Baidu's (Nasdaq: BIDU) Hao123, Sohu's (Nasdaq: SOHU), and Qihoo 360's (NYSE: QIHU) Prices with Qihoo 360's directory site have reportedly made the biggest leap, likely given the crossover with the company's own browser. Qihoo 360 directory link advertising rates went from starting at RMB 100,000 last year to RMB 1 mln per month at the beginning of this year. Advertising operations have reportedly become a particularly strong source of revenue for the company following its recent switch to an auction model.

Keywords: online advertising directory Internet Baidu Hao123 Sogou Sohu BIDU Qihoo 360 QIHU

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports