Wei Xiao, COO of Beijing-based online game developer and operator Baiyou Huitong, recently estimated that Baiyou's revenues will grow over 300% in 2011, and its development strategy will continue to focus on online gaming as a core product line while expanding its mobile internet and e-commerce businesses.
Baiyou has already opened 51 servers for its self-developed 2.5D MMORPG Fanren Xiuxian Zhuan, according to Wei, with peak concurrent users (PCU) reaching 300,000 to date and expected to exceed 400,000 after the game begins open beta testing on May 6.
Baiyou plans to release four new games this year, including the previously announced licensed single-player game Chinese Paladin 5, and will begin first-round closed beta testing of self-developed 3D MMORPG Mengjing Zhi Cheng in late April.
On the new business side, Wei disclosed that Baiyou has already invested funds in Android mobile game development, and begun to explore the e-commerce sector.
Keywords: mobile application pipeline Baiyou Huitong online gaming closed beta e-commerce Internet revenue strategy open beta MMORPG Android mobile Internet Wei Xiao Fanren Xiuxian Zhuan Mengjing Zhi Cheng Chinese Paladin 5 self-developed game 3D game mobile gaming PCU 2.5D game