Chinese internet company Baidu (Nasdaq: BIDU) began internal testing of its licensed music site Baidu Ting (ting.baidu.com) today. The company has already set up an official account for the forthcoming service on Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform to accept invitation requests from users.
Kaiser Kuo, director of international communications for Baidu, said that the service would allow users to stream and legally download licensed music, and to set up their own music collections, adding that Baidu Ting will also incorporate a number of social features.
Features currently available through the service include "Artists," "Radio," "Top Charts," and "My Ting." Besides searching for licensed songs, listening online, downloading music, and setting up custom playlists, users can also search for friends using the service, "follow" favorite artists and users, and recommend songs, albums, artists, and other users to their friends.
Editor's Note: For more background on this topic, please see "Baidu to Launch Licensed Music Search in May" MD 4/07/11 issue.